Post by account_disabled on Mar 6, 2024 3:16:27 GMT -6
Years ago, GDPR came into force in Spain and other European countries. If you are here, I imagine that you already have some idea of the concept of the RGPD, privacy policies, cookies, etc... If you are visiting this article it is because you want to know if it is legal to send cold emails, or directly send mass emails . The answer is YES, the GDPR does not prohibit sending cold emails. It is not the easiest regulation to explain, and I think that a single post will not be enough to delve into this topic, so we are going to focus on what concerns us here: Is it legal to send cold emails? What does the GDPR say about email marketing and spam? Stay until the end and we will tell you how to comply with these regulations in your email marketing campaigns, in this way avoid fines and sanctions. Is it legal to send cold emails? Differences between the RGPD, LOPD and the LSSICE and why they are important in email marketing If I'm honest, I too once had a lot of fear and doubt about whether it was legal to send cold emails or send mass emails. I thought FindThatLead was going to shit. I cried with rage when I realized that what it had cost us to get where we were had been of no use (in the Spanish market). But the more I investigated the law and the more experts I spoke to, I saw how clear it was not. LUCKY it wasn't as serious as it seemed... I didn't want to stay on the surface so I spoke to my lawyer . I also contacted many other renowned people to help me decipher the RGPD, LOPD and the LSSICE: The first law is European and the last two are laws dictated by the Spanish Data Protection Agency , who are responsible for ensuring that they are complied with in what sending emails is concerned.
These are the 3 laws that affect you when sending mass emails and they are INDEPENDENT I know all this sounds a little (or very) complicated... but they are issues that you do have to take into account if you are within the European Union. 1. The RGPD: Right to the protection of your personal data What you should know about the European General Data Protection Regulation is that your website must comply with certain requirements that inform and regulate the data provided by the user browsing your website. In other words, you have to incorporate the legal pages: Cookies policy Privacy Policy Legal warning. Add the cookie consent button with a link to your cookie policy. Therefore, it is important to comply with the Optin: checkboxes that are found when filling out and sending a form, you also have to add a Chile Mobile Number List paragraph in which you inform who is responsible for the data and for what purpose it will be used. The LOPD: How do you get the emails. The organic data protection law is a law applicable to Spain, so if you send email campaigns to people in Spain this will interest you. This law regulates the way you collect data, in this case, people's emails. Therefore, it is legal to collect emails. If people have given you prior consent: Through contact forms. If they come from sources accessible to the public : Lists of professional associations, telephone directories, public social profiles, websites, etc. You can go deeper by reading verbatim what this law says: «Emails cannot be managed without prior consent. Emails are personal data and as such, personal data can only be collected with prior consent or from so-called publicly accessible sources: telephone directories, census, or lists of professional associations. Also from the media: press, radio and TV.
If the data comes from sources accessible to the public, the origin must be reported and a period of 30 days must be granted to revoke consent for its processing. (LOPD 15/1999 of December 13) Excellent news for growth hackers who use outbound marketing (or cold emails) as a recruitment and growth strategy.? So don't be afraid to use a platform like FindThatLead, which is responsible for automatically collecting corporate emails that are published on social profile websites. It is legal to send cold emails. 3. The LSSICE: How you send emails Last but not least, the LSSICE is the law that regulates the way you send these emails. In order not to make reading too complicated for you, I am going to summarize it in two rules: You cannot send advertising and promotions if people have not authorized you, so the first communication will have to be without commercial purposes, I will explain it below with an email example. You must inform about the processing of the data and offer the option to unsubscribe from your emails. But if you want to read verbatim: What does the law say about how you have to do to make it legal to send cold emails? “Article 21 Prohibition of commercial communications made through email or equivalent means of electronic communication It is prohibited to send advertising or promotional communications by email or other equivalent means of electronic communication that have not previously been requested or expressly authorized by their recipients.
These are the 3 laws that affect you when sending mass emails and they are INDEPENDENT I know all this sounds a little (or very) complicated... but they are issues that you do have to take into account if you are within the European Union. 1. The RGPD: Right to the protection of your personal data What you should know about the European General Data Protection Regulation is that your website must comply with certain requirements that inform and regulate the data provided by the user browsing your website. In other words, you have to incorporate the legal pages: Cookies policy Privacy Policy Legal warning. Add the cookie consent button with a link to your cookie policy. Therefore, it is important to comply with the Optin: checkboxes that are found when filling out and sending a form, you also have to add a Chile Mobile Number List paragraph in which you inform who is responsible for the data and for what purpose it will be used. The LOPD: How do you get the emails. The organic data protection law is a law applicable to Spain, so if you send email campaigns to people in Spain this will interest you. This law regulates the way you collect data, in this case, people's emails. Therefore, it is legal to collect emails. If people have given you prior consent: Through contact forms. If they come from sources accessible to the public : Lists of professional associations, telephone directories, public social profiles, websites, etc. You can go deeper by reading verbatim what this law says: «Emails cannot be managed without prior consent. Emails are personal data and as such, personal data can only be collected with prior consent or from so-called publicly accessible sources: telephone directories, census, or lists of professional associations. Also from the media: press, radio and TV.
If the data comes from sources accessible to the public, the origin must be reported and a period of 30 days must be granted to revoke consent for its processing. (LOPD 15/1999 of December 13) Excellent news for growth hackers who use outbound marketing (or cold emails) as a recruitment and growth strategy.? So don't be afraid to use a platform like FindThatLead, which is responsible for automatically collecting corporate emails that are published on social profile websites. It is legal to send cold emails. 3. The LSSICE: How you send emails Last but not least, the LSSICE is the law that regulates the way you send these emails. In order not to make reading too complicated for you, I am going to summarize it in two rules: You cannot send advertising and promotions if people have not authorized you, so the first communication will have to be without commercial purposes, I will explain it below with an email example. You must inform about the processing of the data and offer the option to unsubscribe from your emails. But if you want to read verbatim: What does the law say about how you have to do to make it legal to send cold emails? “Article 21 Prohibition of commercial communications made through email or equivalent means of electronic communication It is prohibited to send advertising or promotional communications by email or other equivalent means of electronic communication that have not previously been requested or expressly authorized by their recipients.